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Alchemist XF Brings One Direction to the Big Screen
January 22nd 2015

One Direction concert

Virtual Post, the recently formed UK post production facility headed up by conversion expert Jon Lee, recently carried out high quality standards conversion on SAM's Alchemist XF to bring HD footage shot at pop band One Direction’s San Siro Stadium, Milan concert in June 2014 to a worldwide cinema audience.

Produced by Fulwell 73 and distributed by Arts Alliance, One Direction’s ‘Where We Are: The Concert Film’ was watched by over one million people around the world on 3,400 screens in 78 countries over the 11th and 12th October. The DVD is slated for release on 1st December.

Celebrated music film and TV producer, Jim Parsons, was in charge of the project. “Preserving the concert’s superb experience was our single mission when converting the film from 1080 29.97p to 1080 24p; it was of paramount importance that the conversion quality stood the challenge of the big screen,” he recalls.

“Choosing Jon Lee at Virtual Post and SAM's Alchemist XF was the best decision that we made for this project,” Parsons continues. “I was astonished to see the way Alchemist XF handled the material. Such a dynamic concert shot with over 40 cameras, with this amount of movement from both the cameras and the performance, was a demanding piece of content. Jon and I went through the whole film frame by frame and barely spotted any imperfections – the results were virtually perfect. For such a challenging low frame rate conversion, it was the cleanest output I have ever had the pleasure to attend, quite remarkable. I can’t recommend Virtual Post and Alchemist XF highly enough.”

About Alchemist XF

Designed for in-house use by post production houses, content owners, broadcasters and media facilities, Alchemist XF delivers even more quality, frame rate wizardry and power than the fabled Alchemist Ph.C-HD in a cost-effective software package. Alchemist XF supports format and frame rate conversion from SD up to 4K for a wide variety of file formats. Acclaimed SAM algorithms ensure stunning pictures however complex the source, shortening turnaround times and enhancing client satisfaction.

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